What is online affiliate marketing?
Online affiliate marketing is a marketing practice in which a business rewards an affiliate (partner) for each visitor directed to the merchant’s own site and makes a purchase.
- It works by simply using the affiliate’s site to drive traffic to the merchant’s own site.
Basically, online affiliate marketing is:
- Sharing revenue between online merchants and online affiliates.
The compensation given to the affiliates depend on how many user clicks, sales or registrations were made on the merchant’s site.
- These user clicks come via the customers directed from the affiliate’s site.
Merchants have preferred this Internet marketing strategy (online affiliate marketing) because it is a “pay per performance” model, where they do not incur any expenses for marketing their products unless the affiliate produces the results they need.
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