3 Steps Customer Attraction Marketing Plan
Okay, so you are a Direct Sales Consultant or a one-person business. Now–
You have a product. You send people to your sales page and order button. Then you unleash your advertising skills to get your offer in front of as many people as possible. And, you do this online and offline.
- Nothing. No sales. Well, maybe a tiny trickle. But not the flood of PayPal notifications that we you were expecting.
No matter what type of product or service you’re selling, you’re probably always looking for ways to get your offers in front of more prospects. That’s because marketing is an action game – the more targeted prospects who see your offers, or communicate to you via email, phone or in person, the more people will get to know you, like you, and enjoy what you have to offer – equally more money that you help come into your business and life to help grow into what you would like to have more of.
So Guess What?
- You do need to have a structured, actionable “Attraction Customers’ Marketing Plan” for your business.
Step One – Specialize and Focus Like a Laser
It seems almost counter intuitive – You’d think that if your site would appeal to as many people as possible, then you’d get more attention.
- But it doesn’t work that way. Instead, you’ll get more people once you center your site’s reason for being, and all the marketing materials, to become focused in like a laser on one niche.
Example: Let’s say your site teaches people how to build a website.
- You would focus on one niche, such as “web design for ebook marketers” or “web design for private practice doctors.”
Now think about it…